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    Briefs and writing: every page planned before it is drafted

    Each page gets a brief before it gets a draft: the title, the headings and what each one is for, the questions it must answer, and what it can say that the top results do not. The draft follows the brief, your brand rules and your facts.

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    The problem it solves

    A one-line prompt produces a page that repeats what already ranks. Without a plan, headings drift, real questions go unanswered, and Arabic drafts read like translations.

    How it works

    1. 1

      Ranked titles

      Several title options, scored by clear rules: contains the target query, fits the length, avoids clickbait and your banned terms, and is unique in the project.

    2. 2

      A purpose for every heading

      Each H2 is tagged with what it does for the reader. A heading without a purpose is flagged before writing.

    3. 3

      Real questions in the right place

      Up to eight People Also Ask questions per page, each placed under the heading it matches or in the FAQ. You can move or drop any of them.

    4. 4

      Something new to say

      Three to six angles the top results miss but your business can cover. An angle that needs your own data becomes a to-do for you, not an invented figure.

    Example: «تنظيف مكيفات سبليت في الرياض»

    The brief for one branch page.

    • The top title keeps the query at the start and stays under the length limit; a "best in Riyadh" variant is marked down as unverifiable.
    • «كم مرة أنظف المكيف في السنة؟» goes under the heading on maintenance frequency; «هل التنظيف يقلل الكهرباء؟» goes to the FAQ.
    • One information-gain angle, dust load in Riyadh summers, is marked "needs your data" until the owner adds their own service records.

    What you get

    • A brief per page you can read and edit
    • Drafts in Arabic, English or both, through your own AI key
    • Brand rules, persona and facts visible in every brief
    • Owner to-dos where the page needs information only you have

    Good to know

    Drafting uses the AI provider you connect: OpenAI, Anthropic, Google, or any OpenAI-compatible endpoint. Quality depends on the model you pick and on the facts you provide.

    Questions

    Is the Arabic translated from English?

    No. Arabic pages are written in Arabic from the same brief, and checked for Arabic syntax before approval.

    Can I edit the brief before writing?

    Yes. Pick a different title, move questions between headings and the FAQ, or pin a persona.

    Which AI models can I use?

    Any model your provider offers through OpenAI, Anthropic, Google or an OpenAI-compatible API. You pay your provider directly.

    Related features

    • Brand and knowledge base
    • Quality checks and approval

    Further reading

    • Content Briefs That Prevent Rework: What to Lock Before Writing
    • Outlining a brief: question-led headings with the answer right under each
    • Briefing a writer or an AI model: the context an outline alone can't give
    • Relevance Is Not Responsiveness: The Distinction That Reshapes Content
    • What Are the Rules for Writing Content That Search Engines Understand?

    Plan your first map today

    Free during early access. Bring your own AI and search data keys and pay those providers directly.

    Start freeAll solutions
    topical map

    Topical Map plans, writes and checks every page your site needs to build topical authority, in Arabic and English, from your own brand facts.

    Free during early access · Your own API keys

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